![]() This mail piece was featured as a BRAND United case study. Language on the back of the envelope, such as “by invitation only” and “private event,” piqued recipients’ curiosity and gave the mail piece an air of exclusivity. Don’t forget about our 5 discount on half case and 10 discount on case purchases. Piggly Wiggly grocery stores serve local communities in South Carolina, Georgia, and New York with fresh meats, produce, exceptional service, and low prices. Our knowledgeable staff can assist you with all your wine needs. The mail piece was designed to look like an envelope containing an invitation, making it stand out in the mailbox. Piggly Wiggly wine departments have an extensive selection, from well-known brands to exceptional award-winning wines. Besides persuading respondents to fill out the survey, these incentives served two other purposes: to get respondents into the store, and to showcase the variety of the store’s offerings (store name was removed per Piggly Wiggly’s request). The inside of the mailer contained the 15-question customer satisfaction survey - which also had the customer’s name - plus the two coupons, each with its unique 2D barcode per household. When we take a look at Piggly Wiggly sneak peek products, you will notice that there is a wide range of products in the food field. Who doesn’t like a good deal We love generics, but be sure not to scrimp on these foods. ![]() It has many product types and brands with its wide product range. Products sold under the Piggly Wiggly brand name are similar in quality to national brands, but at a much lower price. Digital coupons and weekly deals from Piggly Wiggly Ad. The front of the envelope also included a thank you for the customer’s loyalty. Browse Piggly Wiggly weekly ad and next weeks sneak peek. The result: The surveys delivered via personalized mailers helped collect customer data, gather valuable feedback, address the issues at the flagging store, and increase that store’s revenue.Įach side of the envelope addressed the family by name, and the photo was swapped out to match the ethnicity, marital status, and age of each customer. ![]() When a Piggly Wiggly executive noticed a store in his region was underachieving, he decided to have highly personalized customer satisfaction surveys created to figure out the reason for the decline.
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